Social Media Planner

Because chaos isn’t a content plan.

Social media planner is a tool or document that helps organize and schedule posts across multiple platforms. It brings structure to your content strategy, helping teams plan campaigns, maintain consistency, and save time by visualizing upcoming posts.

What is a social media planner used for?

A planner helps map out what to post, when, and where. It ensures your team stays on track with campaigns, seasonal themes, and brand voice consistency.

Why is a social media planner important?

Because spontaneous posting can quickly turn into chaos. A planner creates visibility, accountability, and smoother collaboration across teams and clients.

What should a social media planner include?

Content ideas, visuals, captions, publishing dates, and platform-specific notes. Advanced tools like Kontentino add approval workflows, asset management, and AI features for caption creation.

How can marketers use planners effectively?

Batch-plan your content, review monthly goals, and leave room for trends. Track performance to refine future planning and maintain flexibility for real-time posts.