SMS marketing uses text messages to deliver promotions, updates, or alerts directly to customers’ phones. It’s fast, personal, and effective when used responsibly — with permission and good timing.
SMS marketing involves sending promotional or informational texts to subscribers who’ve opted in. Common uses include limited-time offers, event reminders, and loyalty updates.
Brands use messaging platforms to send bulk texts to contact lists. Each message includes a short, clear CTA, like a discount code or link, keeping communication concise and engaging.
Because text messages have high open rates and reach users instantly. When used sparingly, SMS builds loyalty and drives quick responses, especially for time-sensitive campaigns.
Always get opt-ins, keep messages under 160 characters, and respect quiet hours. Personalize when possible, and make unsubscribing easy.
By clicking "Sign me up", you agree to Kontentino’s Terms of Service and Privacy Policy.
Back to glossary