Remarketing is a digital strategy that targets people who interacted with your brand but didn’t convert. It shows personalized ads based on past behavior to bring them back. It’s one of the most effective ways to recover lost conversions.
Remarketing targets users who visited your website or app but didn’t complete a key action, like purchasing or signing up. Ads follow them across platforms to remind them of your brand or products.
Cookies, pixels, or customer lists identify past visitors. Platforms then show relevant ads to these audiences, often featuring the exact products they viewed. Frequency caps and audience exclusions keep it helpful, not annoying.
Most people don’t buy on the first visit. Remarketing re-engages interested users, keeps your brand top of mind, and nudges them toward action, improving conversion rates and return on ad spend.
Segment by behavior, keep creatives fresh, and limit frequency. Tailor messaging by funnel stage, like a discount for cart abandoners or education for product viewers. Rotate offers and test landing pages to reduce friction.
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