Metrics

Numbers tell the real story.

Metrics are the numbers that measure how well your marketing performs. They track everything from reach and engagement to conversions, helping teams evaluate success objectively.

What are marketing metrics?

They are data points that indicate how campaigns or content perform. Examples include impressions, clicks, engagement rate, and ROI.

Why are metrics important?

Because they turn assumptions into insights. Tracking performance helps teams identify what works and where to improve.

What are common social media metrics?

Likes, shares, comments, reach, impressions, click-through rate, and engagement rate. Together they paint a picture of content effectiveness.

How can brands use metrics effectively?

Focus on meaningful metrics tied to business goals, not vanity ones. Data should guide smarter actions, not overwhelm.