Marketing segmentation divides audiences into smaller, defined groups based on shared characteristics. It allows brands to create personalized campaigns that resonate with specific needs or preferences.
It is the process of breaking down a large market into subgroups such as demographics, behavior, geography, or interests.
Because personalization drives engagement. Understanding different audience segments helps tailor offers and messages more effectively.
Demographic, geographic, psychographic, and behavioral segmentation. Combining them gives a holistic understanding of customers.
Customize messages, adjust tone, and choose channels that fit each group. Data-driven segmentation improves both relevance and ROI.
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