Marketing Myopia

When brands forget who they serve.

Marketing myopia happens when companies focus on selling products instead of solving customer needs. It is a short-sighted approach that ignores market evolution and changing consumer expectations.

What causes marketing myopia?

An inward focus on company goals instead of customer value. When brands prioritize short-term sales over long-term relationships, they risk irrelevance.

Why is marketing myopia harmful?

Because industries change faster than products. Failing to adapt to consumer needs can make even successful brands obsolete.

How can companies avoid marketing myopia?

By listening to customers, innovating regularly, and redefining what business they are truly in - not just what they sell.

What are examples of marketing myopia?

Classic examples include Kodak ignoring digital photography or Blockbuster dismissing streaming. Both prioritized the past over innovation.