Market share measures how much of a market your brand owns compared to competitors. It shows your influence, customer loyalty, and overall competitiveness in your industry.
It is the percentage of total sales or revenue a company holds within its market. The higher your share, the stronger your position relative to competitors.
Because it reflects growth and stability. Increasing your share means your brand is outperforming others, attracting more customers, or retaining them better.
Divide your company’s sales by total industry sales, then multiply by 100. It is simple math with big implications for strategy.
Innovate, improve customer experience, and invest in branding. Strong relationships and consistent performance help maintain long-term dominance.
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