Macro influencer is a creator with a large social following, typically between 100K and 1M, and the reach to shape opinions on a broad scale. They are often trusted voices in their niches, from fashion to tech to lifestyle.
A macro influencer sits between micro and celebrity levels of influence. They combine strong reach with decent engagement and brand partnerships that feel aspirational but still relatable.
They bring both scale and credibility. Partnering with them gives campaigns instant exposure while still keeping a touch of authenticity.
Through paid collaborations, product launches, or brand ambassadorships. Their reach helps spread awareness quickly across target audiences.
Macro influencers reach more people, while micro influencers often drive higher engagement within smaller, niche communities. Both serve different campaign goals.
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