Instagram Shopping allows users to browse, tap, and buy products directly from posts or videos without leaving the app. It makes product discovery and purchase quick, smooth, and social.
It’s an e-commerce feature where brands tag products in content. Users can view details, prices, and links to purchase - all within Instagram.
It shortens the buying journey. Users move from discovery to checkout instantly, boosting conversion rates and impulse purchases.
Tag products in Reels, carousels, and Stories. Maintain an updated catalog, create shoppable collections, and track which tags drive most sales.
Use lifestyle imagery, avoid over-tagging, and combine storytelling with product placement. Keep it natural - not like an ad catalog.
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