Instagram algorithm decides what content shows up in your feed, Stories, and Reels. It analyzes interactions, preferences, and engagement to serve users posts they’re most likely to enjoy or engage with.
It’s a set of ranking systems that evaluate how users interact with content. The algorithm predicts what you’ll like and prioritizes those posts to personalize your feed.
It studies signals - likes, saves, comments, shares, viewing time - to assess relevance. The more you interact with certain types of content, the more of it you’ll see.
Because visibility depends on it. Understanding how it works helps brands optimize engagement and reach without relying purely on ads.
Post consistently, encourage comments and saves, experiment with Reels, and engage back with followers. Quality, authenticity, and interaction still win. Do not forget to check out our guide on Shadow Ban.
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